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Thursday, August 15, 2013

Thor: The Dark World Coming to IMAX

Marvel Studios and IMAX has issued a press release stating that the upcoming Thor: The Dark World movie will be released in IMAX 3D one week earlier than the regular scheduled release date.


Here is what the studio and IMAX reps had to say in the release:

“Like all the dynamic Marvel characters, Thor has developed a massive global following, and we look forward to moviegoers experiencing this highly anticipated next chapter in IMAX 3D,” said Greg Foster, CEO of IMAX Entertainment and Senior Executive Vice President, IMAX Corp. “We’re excited to continue to build on our flourishing partnership with Marvel and Disney with this iconic property.”

“All the nine realms will be stunningly displayed when 'Thor: The Dark World' arrives in IMAX 3D,” said Dave Hollis, Executive Vice President, Theatrical Exhibition Sales and Distribution, The Walt Disney Studios. “We continue to have great success with IMAX and are thrilled to once again work with them to bring the Marvel Universe to life in this premium format.”

The IMAX release of Marvel’s Thor: The Dark World will be digitally re-mastered into the image and sound quality of The IMAX 3D Experience with proprietary IMAX DMR (Digital Re-mastering) technology. The crystal-clear images, coupled with IMAX’s customized theatre geometry and powerful digital audio, create a unique environment that will make audiences feel as if they are in the movie."

Sure, this is exciting news, but I also feel the need to caution you about exactly where you see this movie since it was not filmed using IMAX cameras and there are various theater options both good and bad. To understand what I'm talking about, please check out my IMAX article that explains the difference between real and fake IMAX theaters.

You can check it out HERE.

Either way, this looks like yet another great entry into the ongoing Marvel Cinematic Universe which will continue next year with Captain America: The Winter Soldier and Guardians of the Galaxy leading up to the release of The Avengers: Age of Ultron in 2015.

Thor: The Dark World will be released on November 8th by Disney Pictures and Marvel Studios and stars Chris Hemsworth, Natalie Portman, Anthony Hopkins, Kat Dennings, and Tom Hiddleston and is being directed by Alan Taylor. Stay tuned to TwoOhSix.com for more info on this and other Phase 2 movies as it becomes available!

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